Since its inception in 1975, Robin’s has grown from one store in Thunder Bay, to one of the top grossing coffee chains in Canada. Spanning from British Columbia to Newfoundland and Labrador, Robin’s has established itself as one of the most recognized coffee and snack franchises in Canada.

The Robin's Donuts Franchise System includes:

• Site Selection & Lease Negotiation
• Business, Baked Goods and Barista Training
• Food and Equipment Sourcing
• Store Opening Assistance
• Research and Development
• Marketing Positioning & Brand Awareness
• Advertising and Promotion
• Ongoing Business Development
• Pricing and Quality Controls

Site Selection

At Robins® we work hard to support your success. We know the importance of location. We will invite you to “drive the market” with us in order to identify potential sites and to become more familiar with your market area.Our Real Estate Professionals continually search for new sites that meet our stringent criteria.

Key factors in site selection are:

• Traffic (Volume & Direction)
• Population and Household Growth Estimates
• Demographics Statistics
• Competitor Proximity
• Other Contributing Elements i.e., good access/exit “go to” work side of highway location etc.

The Secret Ingredient

The right mix of the key ingredients makes Robin's Donuts an excellent franchise opportunity, but does not guarantee success. No ingredient is more important than you. Your leadership is the catalyst that puts it all together. While industry experience is an asset, owning a Robin's Donuts franchise requires no direct experience in the coffee shop business.

We are continually seeking enthusiastic, professional people who have an ability to relate well to both customers and employees. We make an evaluation of an individual’s personality, qualities and characteristics. We look for integrity, honesty, sincerity, initiative and tenacity, just to name a few. Robin's Donuts wants franchisees that will go into their communities, meet with their customers and market their store aggressively.

If you would like to be included in our growing franchise family, please fill out an application and forward it to us for review. Robin's Donuts will consider applicants who meet the companies financial requirements, are motivated to succeed, and love working with people. Retail, supervisory and managerial background is an asset but not required.

With you every step of the way

We will provide guidance and assistance every step of the way to ensure your business is up and running in a timely fashion.

Application

Once completed, the application is sent to the Robin's Donuts® National Offices. The submission of your application is confidential and carries NO obligation; it will allow us to make our initial assessment of your financial status, business background and location preference.

National Office Meeting

We will invite you to meet with us at our National Office. At this meeting you will receive our Disclosure Document and we will present our company in detail. The purpose of this meeting is to give you the opportunity to discover the potential benefits that a business relationship with us has to offer.

Franchise Award

You will now have enough information to make a sound business decision. If you are awarded your Robin's Donuts® Franchise, the following will need to be completed:

• Business Plan and Bank Financing Package
• Incorporation Documents
• Franchise and Lease Agreements
• Completed Agreements Sent To Franchisor For Execution

Once signed, the Agreements and Fees are returned to National Office for execution. We are now ready to schedule your training.

Training

All Robin's Donuts franchisees must be prepared to operate within the standardized and operational system and adhere to all the rules and regulations. Our customers look for and expect the high caliber Robin's Donuts experience in every location.

Each new franchisee and management team is required to attend a training course for a minimum of four weeks at our Thunder Bay, Ontario training facility. This comprehensive course combines both classroom instruction and on-the-job training for approximately 50 hours per week.

It covers basic principles of management, food preparation, customer service and other details vital to the success of your new business.

Support Team

After you have successfully completed the training program you will be working with your Business Development Manager (BDM) to plan your restaurant opening including ordering of inventory, uniforms, small wares, grand opening, literature etc. Your BDM will work with you to train you and your key employees to assist you in the first days following restaurant opening.

Robin’s® Marketing Department will work with you to implement a Grand Opening campaign designed to create name awareness and generate immediate customer calls to your new restaurant. This campaign will be tailored to the needs of your restaurant’s area. It will feature advertising materials and promotions that can help to build your customer count and generate initial sales.

Growing Your Business

Getting your Robin's Dnuts location open is an important fist step, however, our goal is to help your business grow into the dominant business in your market.

Coaching & Consulting

You will receive a comprehensive, confidential Robin's Donuts Operations Manual covering the important facets of your restaurant’s operation. You will also receive ongoing advice and guidance from your Business Development Manager (BDM). Your BDM is carefully selected to ensure that they have a high level of knowledge, skill and practical experience, which is often gained within our own franchise system. By staying in close contact, we will know the strengths of your business and how to best assist you. We be will there to help your business improve and grow. As a Franchisee, you’ll have a variety of resources available to you in all areas of your operation.

Your BDM will offer you consultation and training in:

• Recruiting, Hiring, Training and Maintaining Sufficient Staff Levels
• Business Planning, Projecting and Budgeting
• Maximizing Financial Performance
• Product Knowledge
• Hands-on baking and food preparation
• Customer and Community Relations
• Maintaining High Operational Standards for Focusing on Quality, Service, Cleanliness & Value
• Safety and Security
• Food Management and Sanitation