"If you plant the seed it will grow"

Based in Napanee, Ontario Dixie Lee is gaining tremendous growth and opportunity globally. Dixie Lee prides itself with its strong commitment with working closely with franchisees and its area developers. Dixie recognizes the importance of developing its concept to fit the wide range of ethnic challenges worldwide. We take great care in tailoring our food line up and concept with each area being developed, this may include changing our spice taste profile or concept design, which ever works in that region.

We are in search for franchise candidates to develop multiple unit restaurants. Advantages with this method allows you to maintan scale and leverage within your operation. Any new franchisee will need to develop:

• a learning curve with developing food preparation and efficiencies in production
• developing processes and system communication procedures.

Why Dixie Lee

Dixie Lee can provide an opportunity to penetrate the chicken QSR segment held by our major competitor. We believe that the taste profile of our chicken over our competitors will prevail. As a franchisee Dixie Lee will provide the following:

• Access to nationally recognized foodservice providers
• Food buying programs with major suppliers lowering our food costs
• More than 40 years of franchise experience in the chicken QSR segment
• A willingness to work and support our franchisees in developing all aspects of their business

The Keys to Success

The keys to successfully developing multi or single unit restaurants are:

• 1. financial stability
• 2. proven track record
• 3. the vision to see the potential of developing an Area territory
• 4. complete support from Dixie Lee Corporate
• 5. full compliance to using Dixie Lee systems

What Dixie Lee will Provide

Dixie Lee will provide our expertise in providing service and support to our franchisees in the following areas:

• 1. selling of franchises
• 2. equipment sources
• 3. site selection
• 4. design layout
• 5. lease negotiations
• 6. establishing buying programs
• 7. assistance with store openings
• 8. establishing advertising programs